Product Marketing Data Manager

Role Overview

As a Product Marketing Data Manager, you will lead strategic initiatives that influence how millions of subscribers engage with premium content. You’ll partner with marketing, analytics, CRM, engineering, and product teams to design innovative retention strategies, launch impactful testing programs, and deliver measurable business results.

What You Will Do

You will translate marketing strategies into technical requirements, develop and execute customer retention and churn mitigation strategies, design and launch innovative testing roadmaps, and lead lifecycle marketing initiatives focused on engagement, upsell, cross-sell, personalization, and automation.

Why It Might Be a Fit

This is an opportunity to make a measurable impact on the growth and success of a major subscription business. You’ll help shape customer experiences, influence enterprise strategy, and work alongside talented teams solving meaningful marketing challenges using data, technology, and innovation.

Requirements

• Experience developing retention, lifecycle, or churn mitigation strategies for subscription-based businesses
• Experience communicating marketing capabilities and testing strategies to technical delivery teams
• A track record of independently leading enterprise-level strategic initiatives from discovery through execution
• Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes
• At least 2 years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise
• Experience with streaming, app-based subscription, or video on demand platforms is highly preferred

Benefits

• Multiple medical plan options
• Dental and vision coverage
• Flexible Spending Account (FSA) for commuter transit costs
• Company-sponsored life and disability insurance
• Voluntary benefit options for additional financial security
• 401(k) retirement savings plan
• Paid holidays, vacation and sick leave
• Time out of the office programs