Product Marketing Retention Manager

Role Overview

As a Product Marketing Retention Manager, you will help shape the customer journey by developing innovative engagement and revenue marketing strategies that inspire subscribers to discover more content, deepen product usage, and maximize lifetime value. You will work alongside talented marketers, analysts, product leaders, and engineers to build sophisticated lifecycle programs that directly influence customer engagement, revenue growth, and business success.

What You Will Do

You will develop and execute lifecycle marketing strategies that increase subscriber engagement, product adoption, and revenue across specialized subscription packages. You will create campaigns that drive upsell, cross-sell, retention, and long-term customer loyalty. You will lead omnichannel marketing initiatives across Email, SMS, website, and in-app messaging, delivering personalized customer experiences at every touchpoint.

Why It Might Be a Fit

This is your opportunity to help redefine how subscribers discover, engage with, and enjoy premium content. You will work with experienced leaders who provide the tools and training necessary for you to contribute to the continued success of our client’s organization.

Requirements

• Experience building app-based messaging strategies using CRM marketing automation platforms with personalized customer journeys, dynamic content, and recommendation engines.
• Experience with Braze is highly preferred; experience with other enterprise CRM platforms will also be considered.
• Experience developing engagement or revenue marketing strategies for subscription-based businesses, streaming services, or other app-based products.
• A proven ability to independently lead strategic initiatives from discovery and roadmap development through implementation.
• Experience identifying new business opportunities and translating them into measurable marketing strategies.
• A track record of delivering strategic programs aligned with organizational goals and business objectives.
• 2+ years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise, with an emphasis on personalization, automation, and customer engagement.
• Experience in subscription app services or video on demand environments is strongly preferred.

Benefits

• Multiple medical plan options
• Dental and vision coverage
• Health Savings Account (HSA) or Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA) for commuter transit costs
• Company-sponsored life and disability insurance
• Voluntary benefit options for additional financial security
• 401(k) retirement savings plan
• Paid holidays, vacation and sick leave
• Time out of the office programs