B2B Marketing Manager

Role Overview

Drive Mastercard Services marketing initiatives in Turkey, Eastern Europe, and CIS division, and broader EEMEA region. Align marketing strategies with regional product growth objectives to drive revenue generation and market development.

What You Will Do

Develop and execute campaigns targeting mid- and bottom-funnel engagement, leveraging field marketing, digital, and content tactics. Collaborate with local and global marketing teams, product marketing, sales, and business development.

Why It Might Be a Fit

We value the ability to grow together, move fast, and create value for our customers and stakeholders. This role requires a person who can be both collaborative with other teams, while at the same time driving marketing initiatives forward to completion with operational excellence.

Requirements

• Minimum of 5 years of experience in B2B marketing
• Event organization experience and familiarity with event management best practices
• Experience in email & digital marketing
• Excellent written and oral communication skills in English
• Fluency in Turkish
• Record of successfully working in matrix marketing organizations
• Detail-oriented, well organized, and able to multi-task in a fast-paced environment
• Self-directed and creative thinker; ready to proactively bring innovative ideas to the table, solve problems and take risks
• CRM (Customer Relationship Management) experience; Salesforce.com preferred
• Confident AI usage for copywriting, presentations creation, and data analysis
• Familiarity with HTML
• Ability to travel up to 15% of the time

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship available