Director, Product Marketing

Role Overview

The Director, Product Marketing will lead the definition and execution of the local Offers strategy, including product roadmap, market priorities, and execution plans to deliver strong commercial, consumer, and operational outcomes.

What You Will Do

Lead the local product strategy and roadmap for Offers, define success metrics and KPIs, identify and prioritize product enhancement opportunities, oversee program performance analysis, and develop performance frameworks and dashboards.

Why It Might Be a Fit

The ideal candidate combines strategic thinking, strong business judgment, data-driven decision-making, and the ability to influence across a complex matrix organization.

Requirements

• Significant experience in product management, product marketing, business leadership, or general management, with responsibility for complex products, platforms, or portfolios.
• Strong strategic and analytical capabilities, including KPI design, segmentation, trend analysis, and performance optimization.
• Deep understanding of loyalty programs, consumer incentives, merchant-funded offers, or retail/ecommerce ecosystems.
• Ability to translate data into insights, insights into strategy, and strategy into execution.
• Strong communication skills, with the ability to translate complex concepts into clear recommendations and influence senior stakeholders.
• Demonstrated ability to work effectively across a matrixed organization and build strong partnerships across commercial, technical, and regional teams.
• Proficiency in English.
• Bachelor’s degree with 15+ years of relevant professional experience; MBA or postgraduate degree preferred.

Benefits

• Competitive salary
• Bonus/commission
• Equity/stock options
• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid holidays
• Vacation time
• Sick leave
• Flexible work arrangements
• Professional development opportunities