Senior Director, Brand Marketing

Match Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity Brands. This role requires a true 360° brand marketer who combines strong creative instincts with commercial and acquisition savvy, with deep multicultural understanding and advocacy.

Requirements

• 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands
• Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences
• Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact
• Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging
• Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth
• Experience partnering closely with Product teams to shape inclusive, user-centered experiences
• Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences
• A builder’s mindset—energized by transformation, reinvention, and brands in cultural evolution

Benefits

• Medical, mental health, and wellness benefits
• Competitive compensation
• 100% employer match on 401k contributions up to 10%
• Employee stock purchase program
• Generous PTO
• 14 paid holidays
• Annual training allowance for professional development
• ERG membership opportunities and events
• 20 weeks of 100% paid parental leave
• Fertility, adoption, and child care resources
• Pet insurance and discounts