Marketing Manager, Toy Marketing & Activations – Mattel Creations

Role Overview

The Marketing Manager, Toy Marketing & Activations – Mattel Creations will lead bespoke partnerships and fan-facing brand activations that drive cultural relevance, consumer engagement, and commercial impact.

What You Will Do

Manage day-to-day management of Mattel Creations bespoke partnerships, lead cross-functional alignment, develop and execute go-to-market strategies, and oversee launch execution.

Why It Might Be a Fit

The ideal candidate is a strategic marketer with strong project management skills, experience managing cross-functional teams and external partners, and a passion for engaging fan communities through culturally resonant experiences.

Requirements

• 6+ years of experience in brand marketing, product marketing, partnerships, or experiential marketing
• Proven experience managing cross-functional product launches and external partnerships
• Strong understanding of fan culture and experience marketing to collector or enthusiast audiences
• Experience executing large-scale live events
• Excellent project management skills
• Strong communication and stakeholder management skills
• Experience managing, coaching, or overseeing junior talent

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential