Senior Marketing Associate, Digital Marketing – American Girl CRM

Role Overview

The CRM Senior Marketing Associate is responsible for supporting the execution and optimization of American Girl’s CRM programs across email and SMS channels. This role will manage day-to-day campaign planning, production, and deployment, while leveraging performance insights to continuously improve customer engagement and business outcomes.

What You Will Do

The SMA will partner cross-functionally with Marketing, Creative, Loyalty, Ecomm/Merchandising, IT, and external agency partners to deliver personalized, on-brand communications that support acquisition, retention, and lifetime customer value.

Why It Might Be a Fit

The ideal candidate brings a balance of strong execution, attention to detail, and a data-informed mindset, with a passion for creating meaningful customer experiences.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably within retail or consumer products
• Hands-on experience with an ESP (Klaviyo preferred) and end-to-end campaign execution
• Integrated marketing experience required across paid and owned channels, including ecommerce, retail stores, social, print/direct mail
• Experience building CRM calendars, segmentation strategies, and lifecycle campaigns
• Experience working cross-functionally with creative, marketing, and merchandising teams
• Excellent written/verbal, time management and quantitative/analytical skills required
• Familiarity with campaign performance metrics and using data to inform optimization decisions
• Strong PowerPoint and Excel skills preferred

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential