Digital Marketing Specialist/ Senior Specialist

Role Overview

Develop and execute Digital Marketing strategies to drive customer growth, with a particular focus on increasing the proportion of customers using three or more products across target segments, customer cohorts, and priority products.

What You Will Do

Analyze data and identify growth opportunities through GAP analysis, customer segmentation, cohort analysis, churn analysis, and funnel analysis; design and optimize User Acquisition and Conversion campaigns to drive app downloads, registrations, activation, and transactions.

Why It Might Be a Fit

Ability to read and understand professional materials in English, strong data-driven analytical and decision-making skills, and ability to work with Google Analytics, Firebase, CDP, CRM, and BI/dashboard platforms.

Requirements

• Bachelor’s degree or higher in Marketing, Economics, Business Administration, or other related fields.
• At least 3 years of experience in Digital Marketing, Growth Marketing, CRM, or Performance Marketing;
• Strong understanding of Performance Marketing, Customer Lifecycle Management, Growth Hacking, CRM/CDP, Marketing Automation, Customer Journey, funnel analysis, Conversion Rate Optimization (CRO), and digital performance measurement.
• Strong data-driven analytical and decision-making skills;
• Ability to read and understand professional materials in English; TOEIC score of 500+ or equivalent certification is preferred.