Head of Marketing B2B

Role Overview

Join McEasy’s growing team as Head of Marketing B2B to define and execute a B2B marketing strategy, brand, and positioning aligned to revenue goals.

What You Will Do

Build and run multi-channel demand gen, own lead handling, and partner with Sales, Product, and Customer Success on go-to-market alignment.

Why It Might Be a Fit

Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment, with a strong grasp of the full commercial funnel.

Requirements

• 8+ years in B2B marketing
• 3+ years in a senior/leadership capacity
• Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment
• Strong grasp of the full commercial funnel
• Experience managing and scaling marketing teams
• Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce)
• Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats
• Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals

Tagged as: Data Analysis, HubSpot, Salesforce