Role Overview
Drive growth at the intersection of innovation, data, and digital marketing by leading demand generation campaigns for the Horizon innovation insights product and strategy solutions services.
What You Will Do
Own the full funnel from building brand awareness to driving conversion and measurable business impact, leveraging AI and automation to work smarter, not replace creativity, judgment, or strategic insight.
Why It Might Be a Fit
Proven experience running integrated demand gen campaigns, data-driven mindset, and ability to adapt foundational messaging into persuasive copy and collaborate with creative teams.
Requirements
- Proven experience running integrated demand gen campaigns across paid search, social, SEO/GEO/AEO, email, and more
- Data-driven mindset: test, learn, and optimize for results
- Skilled at adapting foundational messaging into persuasive copy
- Comfortable with marketing automation platforms (HubSpot or similar), audience segmentation, and campaign attribution reporting
Benefits
- Healthcare coverage for employees and their families
- Financial protection for expected and unexpected expenses
- Multiple no-cost wellness resources
- Coverage for four-legged friends
- 401(k) plan with employer match
- Competitive paid time off and corporate holidays
- Range of mental health benefits
To apply for this job please visit mcclatchy.rec.pro.ukg.net.
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