Director, Global CRM and MarTech Strategy

Role Overview

The Director, Global CRM & Marketing Technology Strategy will lead the global vision, strategy and capability roadmap for customer relationship management and the marketing technology that enables personalized engagement at scale.

What You Will Do

Define the global CRM vision and strategic framework to grow customer engagement, frequency, retention and lifetime value. Establish shared priorities and success measures while enabling markets to tailor execution to local needs.

Why It Might Be a Fit

The ideal candidate will thrive in transformation, bring a clear vision for unlocking the power of customer data, and be passionate about building diverse, high-performing teams and an inclusive leadership environment.

Requirements

• Minimum 10 years of relevant experience, including 7 years in Loyalty, CRM or Direct Marketing
• Strong understanding of campaign measurement, incrementality testing, Customer Lifetime Value modeling and application
• Experience in a multi-channel retail, franchised or multi-market consumer business preferred
• Demonstrated ownership of marketing technology strategy, capability roadmaps and business requirements
• Strong commercial, analytical, and strategic thinking skills
• Strong storytelling and presentation skills to build support and understanding across senior stakeholders, functions and markets
• Strong influence and collaboration skills to align senior stakeholders and navigate a global, highly matrixed organization

Benefits

• Bonus Eligible
• Long-Term Incentive Eligible
• Benefits Eligible