Role Overview
The Product Marketing Manager, Healthcare will partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives. The role will analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations. The Product Marketing Manager will develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
What You Will Do
The Product Marketing Manager will translate market insights into effective marketing plans, messaging, campaigns, and go-to-market initiatives. The role will support annual and quarterly commercial planning through customer, product, and marketplace analysis. The Product Marketing Manager will develop compelling positioning, messaging, and value propositions that clearly communicate customer value.
Why It Might Be a Fit
The Product Marketing Manager will need to have strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution. The role will require the ability to influence and collaborate across cross-functional teams without direct authority.
Requirements
- 5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
- Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
- Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.
- Experience creating sales enablement materials, commercial engagement programs, and account-based marketing initiatives.
- Ability to influence and collaborate across cross-functional teams without direct authority.
- Strong written, verbal, presentation, and stakeholder management skills.
- Ability to translate complex customer, product, market, and performance data into clear business recommendations.
- Experience using data and customer feedback to improve marketing effectiveness and business outcomes.
- Strong project management skills with the ability to manage multiple priorities and navigate ambiguity.
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or a related field.
Benefits
- Dental insurance
- Vision insurance
- Annual bonus or long-term incentive opportunities
To apply for this job please visit mckesson.wd3.myworkdayjobs.com.
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