Growth Manager – AI-Native Consumer Brand Platform

Hybrid Full TimeNew York, New York, United StatesMechanism

Role Overview

The Growth Manager will own D2C growth across the company’s merchant portfolio, working closely with the CEO, account managers, and creator and engineering teams. The role involves diagnosing constraints, prioritizing growth work, and building a merchant growth operating system.

What You Will Do

The Growth Manager will personally ship high-leverage work across acquisition, creative, conversion, offer, lifecycle, and retention, and own performance against agreed merchant D2C sales targets.

Why It Might Be a Fit

The ideal candidate has 3+ years of hands-on experience in paid social, is comfortable running TikTok and creator-driven campaigns, and has experience working in-house at a DTC or CPG brand selling physical products.

Requirements

  • 3+ years hands-on in paid social
  • Meta is your home platform, and you’re comfortable running TikTok and creator-driven campaigns
  • You’ve worked both sides: agency, juggling a book of accounts with competing priorities, and in-house at a DTC or CPG brand selling physical products
  • Creative-led: you brief creators, cut ads, test hooks, and own the landing page, not just optimize bids
  • You understand account structure, creative testing, measurement, and how to make decisions with limited budgets
  • You think in systems and reach for AI and automation by default; you can articulate what a tool or agent should do even if you don’t build it
  • You’ve operated inside small companies (under 200 people) and are comfortable making calls with incomplete data

Benefits

  • Base salary: $200,000
  • Equity: 2.00% stock options (founding-level ownership)
  • Performance bonus: 1% of total platform net collected D2C revenue, paid annually, uncapped
  • Health insurance
  • Company equipment
  • Remote-work support
  • Flexible PTO with a minimum of 15 days off per year

To apply for this job please visit jobs.ashbyhq.com.

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