Role Overview
The CRM & Lifecycle Marketing Specialist will own the execution and continuous improvement of CRM and lifecycle marketing across MEFITPRO and QOOAH, turning customer data into meaningful engagement and measurable commercial results.
What You Will Do
Key responsibilities include developing and executing lifecycle marketing programmes, building automated customer journeys, segmenting customer databases, and maintaining structured campaign calendars.
Why It Might Be a Fit
The ideal candidate will have 3–4 years of hands-on experience in CRM, lifecycle marketing, email marketing, or marketing automation, with demonstrable experience building automated customer journeys and strong analytical skills.
Requirements
- 3–4 years of hands-on experience in CRM, lifecycle marketing, email marketing, or marketing automation
- Demonstrable experience building automated customer journeys that improve conversion, retention, or repeat revenue
- Strong experience with CRM and email automation platforms such as Drip, Klaviyo, ActiveCampaign, Salesforce Marketing Cloud, or equivalent
- Experience with customer segmentation, behavioural triggers, workflow automation, and campaign reporting
- Strong understanding of customer lifecycle metrics, retention, repeat purchase rate, and customer lifetime value
- Ability to independently build, launch, troubleshoot, and optimise marketing automations
- Strong analytical skills and confidence working with customer databases and performance dashboards
- Excellent English copywriting and communication skills
- Strong organisational skills, attention to detail, and ownership of deliverables
To apply for this job please visit careers-page.com.
Follow us on social media