Performance Marketing Specialist (Paid Media)

Role Overview

As a commercially driven Performance Marketing Specialist, you’ll own and optimize paid acquisition across both MEFITPRO and QOOAH, planning, executing, and optimizing paid advertising campaigns that generate qualified leads and profitable online sales.

What You Will Do

You’ll work closely with marketing leadership, social media, e-commerce, and commercial departments to build scalable acquisition systems across both brands, managing campaign budgets, audience targeting, bidding strategies, creative testing, and performance optimization.

Why It Might Be a Fit

We’re looking for someone who understands that successful advertising isn’t measured by clicks or impressions, but by the commercial outcomes it produces, with a strong analytical skills, technical platform expertise, and a clear understanding of how advertising investment translates into business results.

Requirements

• 3–4 years of hands-on experience managing performance marketing campaigns
• Proven experience with both Meta Ads Manager and Google Ads
• Demonstrable success generating qualified leads and/or scaling e-commerce sales
• Strong working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution
• Experience managing meaningful advertising budgets with clear performance accountability
• Strong analytical capabilities and confidence working with spreadsheets, dashboards, and performance data
• Ability to independently build, launch, optimize, and troubleshoot campaigns
• Understanding of customer acquisition economics, conversion rates, CAC, ROAS, and marketing ROI
• Excellent organisational skills, attention to detail, and ownership of results
• Strong English communication skills
• Based in Dubai or willing to relocate