Social Media & Creator Marketing Manager

Role Overview

The team behind global market operations for Meitu’s consumer products is seeking a Social Media & Creator Marketing Manager. The role involves using localized content, social channels, and creator partnerships to turn product capabilities into ideas people want to watch, share, and try, building product awareness and driving qualified traffic and app installs.

What You Will Do

Develop social content and channel plans for priority markets to grow product awareness, audience engagement, and qualified acquisition. Research content trends, audience preferences, and distribution dynamics across platforms such as TikTok, Instagram, and YouTube, owning ideation, creative briefs, publishing, and performance reviews.

Why It Might Be a Fit

The ideal candidate will have experience in international social media, content marketing, or creator marketing, with examples of independently managing channels or delivering campaigns. A strong understanding of major social platforms, including their content cultures, creative formats, and audience behaviors, is also required.

Requirements

• Experience in international social media, content marketing, or creator marketing
• Strong understanding of major social platforms
• Strong ideation, copywriting, and visual judgment
• Analytical, growth-oriented approach
• Strong communication, project management, and cross-functional collaboration skills