Marketing Analytics Lead

Role Overview

Lead the marketing analytics strategy, analyze customer and campaign performance, and build dashboards to provide clear visibility into marketing performance. Partner with Marketing and cross-functional leaders to turn data into strategic recommendations.

What You Will Do

Analyze customer, campaign, channel, and funnel performance to identify growth opportunities and improve marketing efficiency. Build and oversee dashboards, reports, attribution models, and performance tracking.

Why It Might Be a Fit

Strong technical skills in SQL, data visualization, and analytics tools are required. Strong strategic and analytical thinking, stakeholder management, and leadership skills are also necessary.

Requirements

• 5+ years of experience in marketing analytics, business intelligence, data analytics, or a related field
• Strong understanding of marketing funnel, attribution, CAC, LTV, ROI/ROAS, conversion, and customer segmentation
• Strong technical skills in SQL, data visualization, and analytics tools such as Looker, Tableau, Power BI, or similar platforms
• Strong strategic and analytical thinking, with the ability to translate complex marketing data into actionable business recommendations
• Strong stakeholder management and leadership skills, with experience partnering with Marketing, Growth, Sales, Product, and senior leadership