Marketing Analytics Specialist

Role Overview

As a Marketing Analytics Specialist, you will analyze marketing and campaign performance data to identify trends, opportunities, and areas for improvement. You will build and maintain marketing dashboards and reports to track key performance indicators and business outcomes. You will collaborate with Marketing and cross-functional teams to support data-driven planning, experimentation, forecasting, and performance optimization.

What You Will Do

Your main responsibilities will include analyzing customer acquisition funnels, campaign effectiveness, and channel performance to support marketing decision-making. You will translate data into actionable recommendations to improve campaign efficiency, customer acquisition, and marketing ROI.

Why It Might Be a Fit

We are looking for a candidate with strong analytical and problem-solving skills, with the ability to turn marketing data into actionable insights and recommendations. You will work with Marketing, Growth, Sales, and other cross-functional teams to support data-driven planning and performance optimization.

Requirements

• 2–4 years of experience in marketing analytics, data analytics, business intelligence, or a related field
• Strong understanding of marketing metrics and funnels, including acquisition, conversion, CAC, ROI/ROAS, retention, and campaign performance
• Proficient in SQL and data visualization tools such as Looker Studio, Tableau, Power BI, or similar platforms
• Strong analytical and problem-solving skills, with the ability to turn marketing data into actionable insights and recommendations
• Strong communication and stakeholder management skills, with the ability to work with Marketing, Growth, Sales, and other cross-functional teams