Senior Performance Marketing Manager

Role Overview

The Senior Performance Marketing Manager plays an essential role on the team as they will lead cross-functional, multi-platform initiatives from concept to implementation. The role will oversee a digital performance marketing budget to serve all ticketing and sponsorship needs with a specific focus on lead generation, revenue generation, and content performance.

What You Will Do

Develop and execute paid digital media strategies for Falcons ticket sales marketing, sponsorship fulfillment, and overall content engagement efforts across paid social and other digital media. Work closely with analytics, sales, marketing, and digital teams to track, report, and optimize overall campaign performance across digital channels.

Why It Might Be a Fit

The role requires a results-driven mindset and approach that seeks to deliver incremental value for all key stakeholders. The ideal candidate will have a creative mind with a proficient understanding of digital analytics, experience using native paid social campaign management technology, and proficiency in project management.

Requirements

• Four-year college degree
• Minimum 5 years full-time experience across marketing and/or a related field within high-paced, demanding professional setting
• Digital marketing and/or media experience required, with emphasis on a digital performance marketing background
• Experience using native paid social campaign management technology (ex: Meta Business Suite)
• Creative mind with a proficient understanding of digital analytics
• Proficiency understanding of Google Analytics, Google Ads, Facebook, X, LinkedIn, Instagram, YouTube, Tik Tok, and emerging digital trends
• Demonstrated experience working within an integrated marketing team
• Experience with a sports-related brand is encouraged, not required

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Paid holidays