PR & Marketing Manager

Role Overview

The PR & Marketing Manager is responsible for executing integrated marketing and PR strategies that contribute to visitor growth, revenue development, brand awareness, and protecting and enhancing reputation for Merlin’s Amsterdam attractions.

What You Will Do

Develop and deliver the annual PR & Communication strategy, build and maintain relationships with media, influencers, and external stakeholders, write and distribute press releases, and organize press events.

Why It Might Be a Fit

We are looking for a creative and commercially minded colleague who can identify opportunities, bring a strong network, and independently develop and initiate PR plans within the existing marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, or a related field
• Proven experience in marketing, communications, or public relations
• Excellent written and verbal communication skills in both Dutch and English
• Strong understanding of media relations, content marketing, influencer marketing, and commercial partnerships

Benefits

• Salary between €3,911 – €4,500 gross per month
• Holiday allowance: 8% paid out in May every year
• Company Pension Plan with Nationale Nederlanden
• Company mobile phone and laptop
• 25 days per holiday year plus Dutch statutory official holidays
• Merlin Magic Pass for free entrance into Merlin Attractions and Parks worldwide
• Club van Elf (50% discount on attractions as De Efteling, Toverland etc.)