Senior Digital Marketing Manager

Role Overview

This role exists to bring MESHKI to more women around the world, in the right moments and in a way that feels unmistakably MESHKI. Reporting to our VP Digital Marketing & Growth, you’ll lead the day-to-day strategy and execution of our digital marketing across paid search, paid social, programmatic, video and emerging platforms.

What You Will Do

Planning, executing and optimising paid media across search, social, display and programmatic, YouTube, CTV/BVOD and emerging platforms to deliver revenue, ROAS and acquisition targets.

Why It Might Be a Fit

This is a role for a hands-on, commercially sharp marketer who loves being close to the numbers, thrives on testing and learning, and wants to see their work directly power a global brand built on empowering women.

Requirements

• Significant experience in performance marketing within a fast-paced DTC e-commerce brand, ideally in fashion, beauty or lifestyle, including time managing a team or channel specialists.
• A proven track record of managing substantial multi-channel media budgets, with measurable results against ROAS, CAC and CPA targets.
• Hands-on experience scaling paid media in the U.S. or other international markets.
• Expert command of Google Ads, Microsoft Advertising, Meta Ads Manager and TikTok Ads Manager, with working knowledge of Snapchat, Pinterest and Reddit advertising.
• Experience with programmatic platforms such as DV360 or The Trade Desk, and with CTV/BVOD buying.
• Advanced proficiency in GA4 and attribution tools, and familiarity with affiliate platforms such as LTK or Impact.
• Strong Excel or Google Sheets skills to build budget pacing, forecasting and performance reports.
• A sharp creative eye and the ability to write performance briefs that strengthen a premium brand rather than dilute it.
• A curious, test-and-learn mindset, with the discipline to make decisions based on evidence and move quickly on what works.
• Clear, confident communication and the ability to turn performance data into practical recommendations for senior stakeholders.