VP Digital Marketing & Growth

Role Overview

This role exists to unlock MESHKI’s next chapter of profitable global growth. Reporting directly to our Co-CEOs, you’ll unite performance marketing, CRM, affiliates, and measurement into one integrated growth engine, shaping where and how the brand grows.

What You Will Do

Setting and owning MESHKI’s digital growth strategy and roadmap, identifying the markets, customer segments, and channels with the greatest profitable growth potential. Leading entry and scale into priority international markets, with a particular focus on accelerating growth in the U.S.

Why It Might Be a Fit

A senior leadership experience owning digital growth, performance marketing, and CRM within a high-growth DTC e-commerce business, ideally in fashion, beauty, or lifestyle. A proven track record of scaling a brand profitably into new international markets, with direct U.S. market experience strongly preferred.

Requirements

• Senior leadership experience owning digital growth, performance marketing, and CRM within a high-growth DTC e-commerce business, ideally in fashion, beauty, or lifestyle.
• A proven track record of scaling a brand profitably into new international markets, with direct U.S. market experience strongly preferred.
• Accountability for a significant multi-channel marketing budget, with measurable outcomes against revenue, nCAC, MER, and contribution margin targets.
• Deep fluency in customer economics, including CLV, LTV:CAC, payback, and cohort analysis, and the ability to translate them into clear investment decisions.
• Advanced proficiency in Meta Ads Manager, Google Ads, TikTok Ads Manager, and GA4, and experience with a leading CRM platform.
• Strong financial modelling skills in Excel or Google Sheets to build investment cases and forecasts, experience with SQL or BI tools such as Looker or Tableau is an advantage.
• Experience leading senior people leaders and building high-performing teams with clear ownership, pace, and commercial accountability.
• The confidence to challenge and be challenged, distinguish evidence from opinion, and change course without ego when the data demands it.

Benefits

• Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program, and flexible working arrangements to support a healthy work-life balance.
• Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass.
• Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.