Consumer Product Marketing Lead, Video

Role Overview

Drive product marketing strategy for Discovery on Facebook, defining how people find and engage with content, creators, and experiences. Lead complex, cross-functional initiatives and shape the future of algorithmic and social discovery at scale.

What You Will Do

Define product marketing strategy, develop audience and market insights, influence product roadmaps, craft positioning and messaging frameworks, lead go-to-market planning, and partner with brand and growth marketing teams.

Why It Might Be a Fit

This is a high-impact, highly visible role for a strategic marketer who thrives in ambiguous environments and is passionate about connecting people with content they love.

Requirements

• 10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams
• Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale
• Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations
• Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences
• Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches

Benefits

• Bonus
• Equity