Marketing Manager, Wearables (APAC)

Role Overview

The Marketing Manager will lead wearables marketing in APAC, owning market strategy, integrated Go-To-Market, and end-to-end creative and media leadership. The role will drive category narrative, launch experience, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Communications, and external agencies.

What You Will Do

Responsibilities include setting APAC strategy for category leadership, owning Go-To-Market & launch leadership, creative ownership, media ownership, retail & partner amplification, business health and leadership escalation, and budget & resource stewardship.

Why It Might Be a Fit

The ideal candidate will have 15+ years of experience in integrated marketing, Go-To-Market, product/category marketing, or brand/performance marketing, with a proven track record of leading cross-functional teams and driving business growth.

Requirements

• 15+ years of experience in integrated marketing, Go-To-Market, product/category marketing, or brand/performance marketing (consumer tech/devices/retail)
• Proven ownership of market-level strategy and execution in APAC markets
• Demonstrated ownership of media strategy and budget with performance management and optimization
• Proven experience with creative strategy/briefing skills and a track record of leading creative and media agencies to deliver high-quality outcomes
• Proven cross-functional leadership through influence (Product Marketing Manager/Product, Retail, Sales/Partnerships, Communications, Analytics)
• Experience with executive communication and stakeholder management and experience in driving decisions in ambiguous situations