Role Overview
Meta’s Cross-Functional (XF) APAC Products team is looking for an experienced business product marketer to lead the go-to-market strategy for AI-generated content (AIGC) and AI B2B solutions for SMBs and enterprises. The role requires leading go-to-market strategist for a portfolio of new AI products, driving go-to-market strategies, and running inbound work.
What You Will Do
Responsibilities include leading go-to-market activations, crafting effective messaging, enabling go-to-market teams at scale, and driving cross-functional projects across Meta.
Why It Might Be a Fit
The role suits someone self-driven, curious about AI, and excited by APAC’s distinct market trends. The ideal candidate has 10+ years of professional experience in technology, product marketing, product management, strategy, or management consulting, including 3+ years in product marketing or product management.
Requirements
- 10+ years of professional experience in technology, product marketing, product management, strategy or management consulting, including 3+ years in product marketing or product management
- Experience taking new products to market from scratch (0-to-1), including naming, positioning, pricing and launch planning
- Experience leading cross-functional teams through influence and resolving competing perspectives
- Experience managing multiple projects at once and working independently in an ambiguous, fast-changing environment
- Experience communicating effectively with technical, business and external stakeholders
- Bachelor’s degree in business, marketing or a relevant field
To apply for this job please visit metacareers.com.

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