Senior Content Marketing Specialist

On Site Full TimeGraz, Styria, AustriaMetaloop


Content Strategy Development and Planning

  • Be fundamental in formulating a comprehensive content strategy aligned with the company’s marketing objectives and target audience.
  • Conduct research to identify relevant topics, trends, and keywords that resonate with the target audience.
  • Plan and create a content calendar to ensure consistent and engaging content across various channels, with a focus on email, website, and newsletters.

Email Marketing

  • Create and implement email marketing campaigns to engage with our audience, improve retention, conversion, and upselling, with a focus on transitioning customers from one-time to recurring purchases.
  • Identify areas for improvement based on insights and adjust the content strategy accordingly.

Content Creation

  • Collaborate with other teams to gather information and develop case studies and testimonials that highlight the company’s successes and customer experiences.
  • Constantly produce high-quality, engaging, compelling and informative content to be used in various marketing initiatives and channels, like our Blog, Case studies, Linkedin and sales materials
  • Define and execute a thought leadership plan that positions Metaloop as experts in the scrap metal industry

Required experience and skills

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred).
  • Proven experience (5+ years) as a content specialist, preferably in a technical or industrial B2B sector.
  • Exceptional communication as in writing, editing, and storytelling skills in German & English
  • Domain expert in B2B Marketing techniques and strategies
  • Strong understanding of the scrap metal industry or related fields.
  • Creative thinker with the ability to generate innovative content ideas.
  • Strong project management and organizational skills.
  • Ability to work independently and within a team.

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  • This position has been filled

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