Customer Growth & Insights Manager

Role Overview

The Customer Growth & Insights Manager will lay the foundation for better customer and business decisions by combining customer knowledge, commercial data, and market signals. The role involves identifying growth opportunities, developing control and measurement logic for sustainable customer growth, and working across departments to drive customer growth.

What You Will Do

The Customer Growth & Insights Manager will combine internal customer data, customer feedback, market information, and sales and store feedback to create a clear picture of potential, needs, and risks. The role involves evaluating and prioritizing growth opportunities, leading concrete action recommendations, and working closely with specialist departments to drive customer growth.

Why It Might Be a Fit

The ideal candidate will have several years of professional experience in customer strategy, CRM strategy, customer insights, commercial analytics, or a comparable role with a focus on customer growth. The candidate will have strong communication and moderation skills, the ability to translate complex business questions into clear data requirements, and experience in cross-departmental collaboration.

Requirements

• several years of professional experience in customer strategy, CRM strategy, customer insights, commercial analytics, business insights, or a comparable role with a focus on customer growth
• very good understanding of customer life cycles, segmentation, campaign effects, business cases, and commercial connections
• ability to translate complex business questions into clear data requirements, key figures, and decision logic
• secure handling of key figures, analyses, and dashboards
• experience in cross-departmental collaboration with marketing, CRM, digital, sales, offer management, and BI
• strong communication and moderation skills
• courage to constructively question existing assumptions
• practical, self-sufficient way of working
• ability to bring topics from analysis and hypothesis to pilot and measurement to a clear decision
• very good German and English skills in writing and speaking

Benefits

• employee discounts
• company restaurant
• free parking
• flexible working hours
• 1 day home office for a better work-life balance
• diverse training offers
• individual development opportunities
• sports and fitness offers through myClubs