Product Marketing – Senior Strategist (Institutional)

Role Overview

The Product Marketing – Senior Strategist develops strategies to support the marketing of MFS institutional investment capabilities across asset classes, investment strategies, and investment vehicles. This individual must have a deep understanding of capital markets, institutional investor needs, portfolio construction considerations, and MFS investment positioning.

What You Will Do

The Senior Strategist is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with channel marketing.

Why It Might Be a Fit

The Product Marketing – Senior Strategist collaborates closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement.

Requirements

• Bachelor’s degree or the equivalent combination of education and relevant experience
• 8-12+ years of total relevant work experience
• Deep investment product marketing experience focused on institutional investors
• Strong knowledge of institutional asset classes, investment strategies, and investment vehicles
• Thorough understanding of institutional client types, investment decision-making processes, portfolio construction frameworks, consultant influence models, and asset allocation considerations
• Proven experience translating institutional client challenges and market conditions into differentiated marketing, positioning, and sales enablement strategies
• Demonstrated ability to synthesize market events, investment research, and portfolio insights into compelling thought leadership, sales narratives, and promotional content designed for institutional investment audiences
• Excellent influencing skills as this position primarily integrates and aligns the priorities, needs and requirements of the broader Enablement & Marketing organization
• Ability to partner with enablement, sales as well as channel marketing leads to ensure client feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels
• Excellent written and verbal communication skills

Benefits

• Competitive incentive bonus
• Retirement account contribution (15% of base salary)
• Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
• Tuition reimbursement up to $8,000 annually
• Access to discounted tutors and college coaches
• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
• Choice of medical and dental plans and an employer contribution into the Health Savings Account
• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
• Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass)