Email Marketing Specialist

Role Overview

Our Customer Retention team owns email communication for Michael Kors across the EMEA region, reaching customers in more than 50 markets through campaigns, personalisation, and lifecycle messaging. Reporting to the Senior Manager, Customer Retention, this role works closely with Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing, and colleagues in North America to plan and deliver best-in-class email and SMS experiences.

What You Will Do

Manage end-to-end campaign and content briefs for specific email campaign types, working with key stakeholders such as Buyers, Creative, Ecommerce, and Trade teams. Analyse campaign results and trends on a weekly basis, providing concise insights and suggestions for improvement and optimisation.

Why It Might Be a Fit

You’ll need to have 2+ years working in email marketing, ideally in a fashion retail environment. Experience working with ESPs (such as Oracle Responsys), hands-on experience with Dynamic Yield or a similar personalisation platform, and practical experience with analytics and reporting tools such as Google Analytics and Adobe.

Requirements

• 2+ years working in email marketing, ideally in a fashion retail environment
• Experience working with ESPs (such as Oracle Responsys)
• Hands-on experience with Dynamic Yield or a similar personalisation platform
• Practical experience with analytics and reporting tools such as Google Analytics and Adobe
• Passionate, self-motivated, and reliable, with strong verbal and written communication and a proactive, solutions-focused mindset; highly organised and able to multi-task and prioritise in a fast-paced, fashion-curious environment

Benefits

• Cross-Brand Discounts & Private Employee Sales
• Paid Parental Leave
• Generous Holiday and Vacation Allowance
• Internal Mobility Across Capri Brands
• Hybrid Working Model
• LifeWorks Employee Assistance Program
• Pension Contributions
• Enhanced Maternity and Paternity Pay
• Private Health and Dental Coverage