Role Overview
We are seeking an experienced professional to join our team in the role of Assistant Vice President Senior Digital Marketing Services. The successful candidate will oversee the planning, delivery, and optimization of digital activity across paid and owned channels, with particular focus on strengthening Search and Email/Marketing Automation performance.
What You Will Do
The successful candidate will produce clear, insightful reporting for senior stakeholders, facilitate cross-team collaboration, develop practical playbooks, and lead the development of a cohesive digital marketing strategy.
Why It Might Be a Fit
The successful candidate will provide strategic guidance on digital best practices and emerging trends, helping teams understand where digital can add the most value and drive meaningful outcomes.
Requirements
- Extensive experience in digital marketing, either in an agency or in-house environment, with exposure to complex and regulated industries
- Proven expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Answer Engine Optimization (AEO), Generative Experience Optimization (GEO) and Email/Marketing Automation
- Proven expertise on AI/Large Language Models (LLM) fundamentals applied on Digital Marketing field
- Strong knowledge on AI workflow and Agentic AI with application on streamlining digital marketing processes and workflows
- Experience working with large global digital media agencies, overseeing strategy, governance, and performance optimization
- Deep expertise across marketing technologies, including automation, analytics, data platforms, experimentation, and measurement
- Strong commercial acumen with the ability to translate digital performance into business outcomes, pipeline contribution, and revenue impact
- Highly analytical, with strong problem-solving skills and the ability to work confidently with large, complex data sets to inform decision-making
Benefits
- Flexible working
- Opportunities to grow within an inclusive and diverse environment
- Continuous professional development
To apply for this job please visit portal.careers.hsbc.com.

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