Role Overview
The Account-Based Marketing & Sales Activation Manager connects digital marketing with sales by helping teams identify and act on priority accounts and leads. This role manages ABM audiences and prospecting tool adoption to improve sales follow-up and conversions.
What You Will Do
Build actionable account and contact audiences using first-party data, second-party data, Salesforce, 6sense, and other approved sources. Develop targeting strategies for Account Based Marketing (ABM) and lead-generation.
Why It Might Be a Fit
Ability to influence others, build enthusiasm, and drive adoption across sales teams. Strong understanding of lead management, account targeting, sales follow-up, and opportunity progression.
Requirements
- Bachelor’s degree required
- 3+ years of experience in account-based marketing, demand generation, sales activation, sales enablement, or a related B2B discipline
- In-depth experience in account based marketing tools such as 6sense, ZoomInfo, Terminus or Demand Base
- In-depth experience with lead management in Salesforce and marketing automation tools
- Experience working directly with field sales, inside sales, or dealer sales organizations
- Strong facilitation, relationship-management, analytical, and problem-solving skills
- Ability to influence cross-functional stakeholders without direct authority
Benefits
- Relocation to the Greenville-Spartanburg area will be required
- Hybrid schedule between on-site with the potential for remote working days
- Cafeteria
- Credit union
- Trademark store
- Health center
To apply for this job please visit michelinhr.wd3.myworkdayjobs.com.
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