Marketing Manager

Role Overview

The ideal candidate is a strong writer, skilled marketer, effective project manager, and creative thinker who stays current on emerging marketing trends, including the use of artificial intelligence (AI) tools to improve efficiency and marketing effectiveness. This position is responsible for developing and managing multi-channel marketing campaigns, overseeing content creation, monitoring campaign performance, managing vendor relationships, coordinating branch marketing materials, and supporting member communications.

What You Will Do

Develop, execute, and manage integrated marketing campaigns that promote credit union products, services, community involvement, and member benefits. Coordinate advertising efforts across radio, television, digital, social media, print, and billboard platforms. Create marketing strategies that support organizational growth and business objectives.

Why It Might Be a Fit

The ideal candidate is a strong writer, skilled marketer, effective project manager, and creative thinker who stays current on emerging marketing trends, including the use of artificial intelligence (AI) tools to improve efficiency and marketing effectiveness.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or a related field
• Minimum of 3-5 years of progressively responsible marketing experience, preferably in financial services, banking, credit unions, or a regulated industry
• Prior supervisory or team leadership experience preferred
• Strong understanding of marketing principles, branding, advertising, and digital marketing strategies
• Experience developing and managing multi-channel marketing campaigns
• Proficiency with social media platforms and social media marketing best practices
• Experience reviewing analytics, campaign reports, and performance metrics to guide marketing decisions
• Knowledge of AI tools and their application in marketing, content development, and workflow optimization
• Strong project management and organizational skills with the ability to manage multiple priorities
• Excellent written, verbal, editing, and proofreading skills
• Ability to establish and maintain effective vendor relationships
• Creative mindset with the ability to develop innovative marketing ideas and campaigns
• Strong attention to detail and commitment to quality and accuracy
• Proficiency with Microsoft Office and marketing-related software platforms

Benefits

• Equal Opportunity Employer
• Collaborative environment where creativity, innovation, and member service are valued and encouraged