Gaming Marketing Manager

On Site Full TimeBaden-Württemberg, GermanyMicro Focus

Role Overview

We are looking for an experienced Gaming Marketing Manager to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.

What You Will Do

Define and execute the local Gaming Marketing strategy, own end-to-end marketing planning, translate business goals into actionable marketing plans, and act as the central Gaming Marketing lead for the DACH market.

Why It Might Be a Fit

Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches, hands-on experience working with creator and influencer-led marketing programs, and experience leading integrated, multi-channel marketing campaigns.

Requirements

  • 6+ years of experience in marketing within gaming, consumer electronics, or related industries
  • Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies
  • Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches
  • Hands-on experience working with creator and influencer-led marketing programs
  • Experience leading integrated, multi-channel marketing campaigns
  • Solid business acumen with experience contributing to revenue and commercial targets
  • Strong stakeholder management skills with the ability to operate in complex, cross-functional environments
  • Experience managing agencies and external partners
  • Fluency in German and English

Benefits

  • Employee-oriented corporate culture
  • Well-adjusted work-life-balance
  • Attractive salary package
  • 30 paid leave days
  • Company pension plans
  • Long-term time account
  • Bike leasing
  • Employee counselling programs
  • Wellness initiatives
  • Equal opportunities
  • Continuous career development

To apply for this job please visit hp.wd5.myworkdayjobs.com.

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