Senior Go-to-Market Manager

Role Overview

The Senior Go-to-Market Manager will play a critical role in accelerating adoption, engagement, and retention for Microsoft Edge, combining creative vision, customer obsession, and analytical rigor to turn product innovation into meaningful consumer behavior change.

What You Will Do

The ideal candidate will lead end-to-end planning of consumer launches, develop integrated go-to-market strategies, define channel strategies, and ensure all GTM motions are optimized for acquisition, engagement, habit formation, and long-term retention.

Why It Might Be a Fit

The ideal candidate has strong storytelling, comfortable with shaping creative strategy, interpreting consumer insights, influencing product direction, and analyzing performance data to optimize growth.

Requirements

• Master’s Degree in Marketing, Computer Science, Business or related field
• 3+ years experience in business OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
• Experience in consumer marketing, including go to market, product marketing, brand, or integrated campaign roles for consumer products, apps, or services
• Experience planning and launching consumer campaigns across paid, owned, earned, and creator or social channels, including consumer growth levers
• Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization