Growth Lead, Paid

Role Overview

The Growth Lead, Paid owns the paid demand engine at Middesk, responsible for the full paid channel mix across search, social, display, and placements. They will decide where to lean in, where to cut, and when to ask for more budget with evidence rather than instinct.

What You Will Do

The Growth Lead, Paid will own the qualified pipeline number paid spend produces end to end, building a unified paid budget and channel mix, managing the agency relationship, and running a test-and-kill system.

Why It Might Be a Fit

The ideal candidate is a senior IC role with 5+ years of hands-on paid acquisition experience or demand gen marketing, with a track record of personally owning a number end to end in a high-growth environment.

Requirements

• Senior IC role
• 5+ years of hands-on paid acquisition experience or demand gen marketing
• Strategic thinker who can see the whole paid motion
• Track record of personally owning a number end to end in a high-growth environment
• Enough measurement discipline to defend a CAC and payback model
• Enough technical fluency to hold an agency accountable

Benefits

• Bonus points for experience owning a paid acquisition budget end to end at a B2B SaaS or fintech company