Product Marketing Manager, OVIK Health

Role Overview

The Product Marketing Manager, OVIK Health, reports to the Product Marketing Director and is responsible for developing and executing product marketing strategies that support growth across OVIK Health’s clinical, retail, distributor, eCommerce, private label, and strategic account channels. This role translates customer needs, market insights, and technical product capabilities into positioning, messaging, commercialization plans, sales tools, packaging content, and marketing programs that support business growth.

What You Will Do

Develop positioning, messaging, value propositions, and go-to-market plans for new and existing products. Create sales and customer-facing materials including sales presentations, technical content, product training materials, case studies, application guides, packaging content, eCommerce assets, Amazon content, and launch materials.

Why It Might Be a Fit

The ideal candidate will help shape how OVIK Health grows across its markets by developing customer insights, supporting commercialization efforts, and bringing marketing programs to life through collaboration and influence.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, health technology, healthcare consumables, or other regulated industries.
• Experience supporting product marketing, commercialization, product launches, go-to-market plans, or integrated marketing programs.
• Experience supporting multi-channel go-to-market models including OEM, distributors, partners, retailers, eCommerce, private label customers, or strategic accounts.
• Strong project management and campaign execution capabilities.
• Strong written and verbal communication skills with the ability to translate technical information into clear customer value.
• Ability to influence cross-functional teams and move work forward without direct authority.
• Resourceful, hands-on builder mindset with the ability to prioritize, create structure where needed, and execute effectively with lean budgets.