Director of Marketing & Communications

Role Overview

The Director of Marketing & Communications will lead the strategic vision, development, and execution of an integrated luxury marketing and communications program for The Wolseley Hotel New York. This role will elevate brand desirability, strengthen market presence, and increase awareness in New York and key international feeder markets through compelling storytelling, strategic partnerships, digital excellence, public relations, and culturally relevant brand activations.

What You Will Do

The Director of Marketing & Communications will lead the creation and execution of the annual integrated Marketing & Communications plan, shape and elevate The Wolseley Hotel New York’s positioning as a distinctive luxury destination, and develop revenue-driven marketing initiatives to support occupancy, ADR growth, Food & Beverage performance, Spa bookings, and overall share of wallet.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of luxury hospitality, premium guest expectations, and the role of storytelling in shaping brand desirability. They will have experience building brands, leading integrated campaigns, and developing marketing strategies that drive visibility, reputation, and commercial performance.

Requirements

• Minimum 5 to 7 years of progressive senior-level experience in Marketing, Communications or Public Relations
• Proven experience building brands, leading integrated campaigns, and developing marketing strategies
• Strong understanding of luxury hospitality, premium guest expectations, and the role of storytelling in shaping brand desirability
• Experience leading public relations, digital marketing, social media, CRM, partnerships, content production, and brand communications
• Strong commercial mindset with the ability to connect marketing and communications initiatives to occupancy, ADR, Food & Beverage performance, Spa revenue, and overall business objectives
• Excellent storytelling and communication skills with the ability to translate brand identity, guest experiences, and cultural relevance into compelling narratives
• Strong understanding of digital performance, campaign measurement, marketing KPIs, and PR impact reporting
• Demonstrated ability to manage agencies, media relationships, content partners, and external suppliers
• Excellent leadership, interpersonal, and stakeholder management skills with the ability to influence across multiple functions and senior stakeholders
• Strong project management skills with the ability to manage multiple priorities in a dynamic, pre-opening, or fast-paced luxury environment
• Results-driven approach, strong attention to detail, and high standards of execution
• Creative, brand-forward mindset with a refined understanding of visual identity, tone of voice, and luxury design standards
• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field
• Fluency in English is required. Additional languages would be an advantage.

Benefits

• Worldwide experience – diversity of 150 different nationalities
• Career development opportunities full of national and international challenges
• Wide range of training programmes to enhance your skills
• Wellbeing initiatives, including flexible working conditions
• Team member recognition programmes, including Memorable Dates
• Ability to make a difference through our sustainability programme and volunteering initiatives
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme