Role Overview
As Brand and Marketing Manager, you’ll develop and run campaigns from strategy and planning through to delivery and ROI evaluation, across the full range of client engagement channels. You’ll work closely with the Brand and Marketing team, the wider CMG team and stakeholders across our Industry and Lines of Business portfolios.
What You Will Do
Develop marketing and go-to-market strategies and campaigns that drive brand differentiation and client engagement, aligned to the firm’s growth priorities. Evaluate campaign and channel performance against firm and industry benchmarks, using competitor insight and firm data to make evidence-based recommendations.
Why It Might Be a Fit
You’re a curious, self-motivated strategic thinker who leads by example, takes on challenges and stays focused under pressure. You’re warm, approachable and diplomatic, and you build strong relationships with people at every level.
Requirements
- A tertiary qualification in brand or marketing, or equivalent relevant experience
- 5+ years in marketing roles, ideally B2B marketing in legal or professional services
- Significant omni-channel marketing experience, including end-to-end campaign strategy, management and optimisation
- A commercial, data-led mindset, with experience managing budgets and measuring return on investment
- Experience with martech, digital and work management tools, and marketing operations and processes
- Excellent written and verbal communication, including with executive leaders
- Strong interpersonal and influencing skills, with the ability to build trusted relationships across the firm
- Excellent organisation, project management and attention to detail, with the capacity to juggle competing priorities
- Intermediate to advanced skills in AI tools, the Microsoft suite (Word, PowerPoint, Excel, Teams) and collaboration tools
Benefits
- A wide range of social, financial and health benefits
- Flexible working arrangements regarding how, when and where you work
To apply for this job please visit careers.minterellison.com.
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