Salesforce Administrator / Developer

Role Overview

We are looking for a Salesforce specialist to take ownership of the setup, development, and day-to-day administration of a real estate developer’s CRM. The role involves configuring sales pipelines, integrating communication channels and lead sources, automating lead distribution, creating reports and dashboards, maintaining data quality, and helping the team use Salesforce effectively.

What You Will Do

Configure and improve lead and opportunity management processes, align with the business on the differences between direct customer inquiries and broker/agency workflows, configure the conversion of leads into contacts and opportunities, establish relationships between customers, brokers, opportunities, projects, and units, automate follow-ups, inactivity monitoring, and escalations to managers.

Why It Might Be a Fit

A key part of the role is integrating Salesforce with websites and external services, managing data related to real estate projects and units, and providing ongoing system support after implementation. The ideal candidate will have hands-on experience independently configuring and maintaining Salesforce in a business environment, strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models, and experience integrating external systems via APIs and webhooks.

Requirements

• Fluent Russian for gathering requirements, discussing solutions, and training employees
• Hands-on experience independently configuring and maintaining Salesforce in a business environment
• Strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models
• Practical experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards
• Experience integrating external systems via APIs and webhooks
• Proficiency in Apex and SOQL sufficient to independently read, troubleshoot, and modify existing logic, write necessary tests, and account for platform limitations
• Experience with data imports, cleansing, and bulk updates, with an understanding of how changes affect automations and reporting
• Experience working with sandbox environments, deploying changes, and using version control for code
• Ability to translate business requirements into practical solutions, estimate effort, and explain outcomes to non-technical stakeholders
• English proficiency sufficient for technical documentation and communication with support teams

Benefits

• Professional growth and career development opportunities

Tagged as: CRM Administration, Salesforce