Head of Brand Marketing

Role Overview

The Head of Brand Marketing is responsible for the development, continuity, and IP usage of the theme park/attraction(s) brand(s) across all internal and external communication. They will act as a dual gatekeeper for brand assurance alongside the Head of Creative Services.

What You Will Do

The Head of Brand Marketing will plan and execute communications and marketing campaigns across all channels, manage the relationship with relevant IPs, and ensure high quality and consistency across all communication channels.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of customer insights, a constant focus on competitor movement, and the ability to drive positive marketing outcomes.

Requirements

• Educated to degree level or equivalent in Marketing
• Minimum 8 years of Marketing experience
• A natural team leader with a confident, assertive and approachable personality
• Commercially astute, data-driven and results oriented
• Highly deadline driven
• Resourceful, pro-active and innovative thinker
• Strong project management skills
• Ability to navigate a busy and challenging environment
• Strong presentation skills in both public speaking and PowerPoint format
• Solid attention to detail
• Agency management
• Media planning and buying
• Analytical in thinking and able to manipulate data in Excel
• Strong copywriting skills

Benefits

• Opportunities for growth and development