Downstream Product Marketing Manager

Mizuho OSI is seeking a Downstream Product Marketing Manager to create and implement marketing campaigns to grow the market for their spine product portfolio. The role involves downstream spine product marketing activities, sales enablement, and customer engagement. The ideal candidate will have a minimum of 3 years of experience in Medical Device Marketing, with a strong understanding of the surgical patient positioning market for spine surgery. The role requires excellent marketing plan development and implementation skills, digital marketing experience, and familiarity with systems such as marketing automation, social media, and sales enablement. The company offers a comprehensive benefits package and potential annual bonus.

Requirements

• Minimum of 3 years of experience in Medical Device Marketing
• BA/BS required, MBA preferred
• Experience in B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs in Orthopedic, Spine Surgery, and Pressure Injury Prevention
• Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development
• Expertise in creating relevant marketing content in highly regulated healthcare industry
• Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation
• Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic)
• Excellent project management skills
• Effective communication and interpersonal skills within the department and across functional areas of the organization
• Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams

Benefits

• Comprehensive benefits package
• Potential annual bonus