Demand Generation Manager, Enterprise Accounts

Role Overview

ModMed is seeking a Demand Generation Manager to take full ownership of both Demand Generation and Account-Based Marketing (ABM) initiatives for our enterprise market segment. In this high-impact role, you will design and execute integrated programs tailored to large medical practices, driving engagement across complex, multi-stakeholder buying cycles.

What You Will Do

Develop and execute comprehensive annual marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals. Build and scale targeted ABM programs specifically tailored to large medical practices, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles.

Why It Might Be a Fit

You will own the end-to-end campaign lifecycle—from strategy and budget allocation to pipeline acceleration and revenue generation. You will partner with Sales, Product Marketing, and Executive Leadership to execute account plays, align on key account targets, and maintain clear feedback loops.

Requirements

• Bachelor’s degree required (Master’s degree preferred)
• 5+ years of B2B marketing experience with a proven, documented track record of success owning both demand generation and Account-Based Marketing strategies
• SaaS or software industry experience is strongly desired; experience in the healthcare industry (working with medical practices or health systems) is preferred
• Deep understanding of navigating long, complex buying cycles in the enterprise market segment
• Exceptional written, verbal, and presentation skills, with a proven ability to present strategies and metrics confidently to executive stakeholders and sales leaders
• Demonstrated ability to translate complex product capabilities into compelling value proposition statements that influence healthcare decision-makers
• Ability to travel 15% to 25% for trade shows, event activations, and team alignments

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters