CRM Analyst – FTC

Role Overview

The role is central to the customer lifetime value initiative, the development of the loyalty program, and the foundation of understanding the recency, frequency, and value metrics of our customers and insight into product performance across different consumer and business segments.

What You Will Do

Support the CRM Manager in maintaining customer insight and customer lifetime value reporting to all levels of the business. Create customer tiering target models, based on Recency, Frequency and Monetary value data to facilitate customer segmentation and communication planning.

Why It Might Be a Fit

The role requires commercial awareness, experience working with RFM modelling, and experience reporting loyalty data and Customer insight for email segmentation.

Requirements

• Graduate or equivalent with an analytical background
• 3+ years experience operating in a CRM Analyst level role
• Commercial awareness
• Experience working with RFM modelling
• Experience reporting loyalty data and Customer insight for email segmentation
• Advanced Excel – Ability to manipulate data using v-lookups, pivot tables and advanced formulas
• Experience using Business Insights tool preferable
• SQL, Fabric or equivalent useful
• Work experience and interest in retail and health & beauty preferable

Benefits

• Flexible working
• Competitive salaries
• Health and wellbeing offers
• Pension / retirement options dependant on location
• Insurance options