Senior Team Leader – In-App Growth Marketing

Role Overview

Lead in-app growth for Large campaigns of Momo with a growth mindset, working with cross-functional teams to deliver user growth targets within MoMo’s in-app inventories.

What You Will Do

Turn a sharp understanding of MoMo users’ pain points and what triggers conversion into in-app touch points, consumer journeys and CRM retargeting (in-app & out-app) that drive cross-sell acquisition, retention and reactivation.

Why It Might Be a Fit

In-app data signals, segmentation and touch points are your core levers to bring in high-quality users and grow their lifetime value.

Requirements

• 5+ years in growth, lifecycle, CRM or user acquisition, including 2+ years in mobile apps, super apps, fintech or e-commerce.
• Proven results in new users, activation, cross-sell, retention, reactivation or LTV, backed by numbers & investment profitability.
• Strong grasp of the mobile funnel and how in-app touchpoints drive new users, cross-sell, retention and reactivation.
• Hands-on in-app techniques to drive campaign performance (user insights, segmentation, in-app digital signals, in-app touch points and relevant messages).
• Strong analytical skills: funnel and cohort analysis, A/B testing and CR% diagnostics, with the ability to turn research and survey insights into new touch point ideas.