E-Commerce Marketing Manager

Role Overview

The E-Commerce Marketing Manager is responsible for driving digital commerce marketing activation and content through planning, execution, and optimization across five core workstreams. The role ensures that every consumer touchpoint on our e-commerce platform is consistent, commercially effective, and delivers best-in-class content that builds both brand love and sales.

What You Will Do

The E-Commerce Marketing Manager will plan, execute, and optimize e-retail media, own the livestream strategy and operations, build and scale the affiliate marketing, lead end-to-end e-commerce campaign management, manage and evaluate external agency partners, and leverage platform data and analytics to inform decisions.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of social commerce ecosystems, a data-driven mindset, excellent project management skills, strong communication skills, and proficiency in tools such as platform seller centers, social listening tools, and content management systems.

Requirements

• Minimum 4-5 years of experience in e-commerce marketing, digital marketing, or a related role within FMCG, retail, or consumer goods
• Proven hands-on experience managing e-retail media, livestream, affiliate marketing, and short videos on platforms such as TikTok Shop and Shopee
• Track record of planning and executing e-commerce campaigns with measurable GMV and ROI outcomes
• Experience managing agency partners across media, content, and influencer/affiliate workstreams
• Strong understanding of social commerce ecosystems — platform algorithms, content formats, activation mechanics, and audience behavior across SEA markets
• Data-driven mindset — comfortable working with platform analytics, performance dashboards, and using data to optimize in real-time
• Excellent project management skills — ability to manage multiple workstreams, campaigns, and stakeholders simultaneously
• Strong communication skills — able to work cross function, internal/externally
• Stakeholder management — able to manage multiple internal and external stakeholder across markets
• Budget management experience — tracking spends, managing ROI, and reporting variances
• Creative thinking with a commercial edge — able to balance brand-building with performance-driven execution
• Proficiency in tools such as platform seller centers, social listening tools, and content management systems

Tagged as: Data Analysis, Project Management