Role Overview
We are seeking a motivated and detail-oriented GTM Specialist to support our brand and product growth in the market.
What You Will Do
Develop and execute trade initiatives, coordinate with sales and operation teams, and ensure effective in-store visibility and promotion.
Why It Might Be a Fit
The ideal candidate should possess strong communication skills, a keen understanding of retail dynamics, and the ability to translate marketing strategies into impactful trade activities.
Requirements
- Bachelor’s degree in Marketing, Business or a related field.
- 1-3 years of experience in trade marketing, FMCG, retail or related industries preferred.
- Understanding of trade marketing concepts, retail dynamics, and promotional strategies.
- Ability to plan, implement, and monitor in-store activations with high compliance to brand guidelines.
- Competence in analyzing sales data, market trends, and competitor activities to recommend improvements.
- Excellent verbal and written communication to work effectively with internal teams, retailers, and external partners.
- Familiarity with regulatory and compliance in relation to financial services.
- Proficiency in Microsoft Office or GWS is an advantage
- Experience in the fintech industry would be advantageous.
- Proficiency in English, Malay, and Chinese is advantageous.
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