Lead Demand Generation Director

Role Overview

Manage and evaluate lead generation sources, sustain a pipeline of qualified prospective clients, and improve conversion throughout the sales process.

What You Will Do

Evaluate lead generation vendors, analyze the lead lifecycle, identify conversion patterns and bottlenecks, and recommend improvements to the prospect experience and sales process.

Why It Might Be a Fit

Strong analytical skills, experience with Salesforce, and ability to explain findings clearly to technical and nontechnical stakeholders are required.

Requirements

• Five or more years of relevant experience in demand generation, lead acquisition, marketing analytics, or sales operations
• Strong analytical skills, including the ability to interpret data, investigate underlying causes, and recommend action
• Experience with Salesforce or a comparable CRM, including lead lifecycle tracking, attribution, reporting, and data quality
• Proficiency in Excel and experience building dashboards using CRM reporting or business intelligence tools
• Understanding of lead qualification, routing, nurturing, and sales follow-up processes
• Experience managing lead generation vendors and evaluating return on investment
• Strong communication skills, with the ability to explain findings clearly to technical and nontechnical stakeholders
• Strong organization, attention to detail, and follow-through
• Ability to work independently while coordinating across teams