Growth Marketing Lead

Role Overview

As a Growth Marketing Lead, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion.

What You Will Do

You will partner closely with the Product teams to create digital experiences for our customers to onboard, adopt, retain, and grow existing users, define and execute marketing plans with the rest of the Growth team, and continuously optimize programs and channels through experiments and A/B tests.

Why It Might Be a Fit

We are looking for someone with 5+ years of B2D or B2B experience in lifecycle and/or growth marketing, product-led growth experience desired, and a deep understanding of marketing to developers or a highly technical audience required.

Requirements

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing
• Product-led growth experience desired
• Deep understanding of marketing to developers or a highly technical audience required
• Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset – you love working with others and incorporating relevant feedback
• An owner mentality – you take complete ownership of your tasks and champion efforts to get them to completion
• Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
• Flexibility and adaptability – you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
• Focus and drive – you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
• Experience or have a working knowledge of product-led growth strategies and KPIs
• Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

Benefits

• Equity
• Participation in the employee stock purchase program
• Flexible paid time off
• 20 weeks fully-paid gender-neutral parental leave
• Fertility and adoption assistance
• 401(k) plan
• Mental health counseling
• Access to transgender-inclusive health insurance coverage
• Health benefits offerings

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