Marketing Lead

Role Overview

An ambitious and growing B2B technology business is seeking its first in-house Marketing Lead to take ownership of its marketing function and build its marketing strategy, brand presence and demand generation capability.

What You Will Do

Take full ownership of the marketing function, develop and deliver the overall marketing strategy, execution and future team structure. Develop and execute demand generation strategies and campaigns to generate qualified leads and pipeline for the commercial team.

Why It Might Be a Fit

The ideal candidate will come from a B2B enterprise software or SaaS environment, ideally having worked in a growing technology business where they have taken ownership of marketing, built brand awareness and developed demand generation strategies to support complex B2B sales cycles.

Requirements

• B2B enterprise software experience
• Experience owning or leading a marketing function
• Strong understanding of both brand/content marketing and demand generation
• Experience developing and delivering marketing campaigns
• Excellent written communication skills
• Experience working with established messaging frameworks
• Comfortable operating in a fast-paced, evolving environment