Product Marketing Manager

Role Overview

The Product Marketing Manager will support the development and execution of product pipeline strategies, identify and evaluate subcategory and product opportunities, and partner with cross-functional teams to develop and maintain global product assortments.

What You Will Do

The Product Marketing Manager will lead the development of comprehensive product launch briefs, communicate product launch strategies, and brief internal Creative teams and external agencies on marketing and campaign needs.

Why It Might Be a Fit

The successful candidate will have strong commercial acumen, the ability to analyze sales performance, and translate insights into actionable business recommendations. They will also have excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.

Requirements

• Bachelor’s degree required; MBA a plus.
• 2–3 years of experience in brand management or product marketing required, preferably within the beauty or consumer products industry.
• Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
• Strong commercial acumen, with the ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
• Demonstrated ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, meet deadlines, and maintain a high standard of execution.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong relationship-building and influencing skills, with the ability to drive alignment and results across cross-functional teams.
• Experience managing or mentoring junior team members preferred.

Benefits

• FORMA Brands takes a market-based approach to pay, and amounts will vary depending on your geographic location.